Business Analyst – CRM, SAP & Market Intelligence
Business Analysis
Abu Dhabi
01
Employment Type: Full-time
Job Summary:
We are seeking a results-driven Business Analyst to support the analysis of CRM and SAP data, with a strong focus on sales performance, key account growth, and market intelligence. This role will work closely with cross-functional teams to identify gaps, uncover patterns, and generate actionable insights that drive sales growth and improve team effectiveness.
Key Responsibilities:
- CRM Analysis:
- o Evaluate team performance based on CRM data (e.g., activity tracking, conversion rates, pipeline health).
- o Identify opportunities to increase sales within strategic (big) accounts.
- o Provide insights to improve sales processes and customer engagement.
- SAP Data Analysis:
- o Analyze sales, inventory, and transaction data from SAP.
- o Detect inconsistencies, patterns, and operational inefficiencies.
- o Create dashboards or reports for relevant KPIs.
- Market Intelligence:
- o Integrate insights from CRM and SAP data into broader market intelligence reporting.
- o Monitor competitor activity and customer behavior trends using internal and external data sources.
- o Provide regular reports on market gaps, growth opportunities, and emerging trends.
- Sales Strategy Support:
- o Work with sales leadership to optimize strategies for key accounts.
- o Help define KPIs and benchmarks to track ongoing performance.
- o Propose data-backed recommendations to support business growth.
Required Qualifications:
- Bachelor’s degree in business, Data Science, Marketing, or a related field.
- 3+ years of experience in business analysis, preferably within sales or market intelligence roles.
- Strong experience with CRM platforms (e.g., Salesforce, HubSpot) and SAP.
- Proficient in data visualization tools (e.g., Power BI, Tableau) and Excel.
- Strong analytical mindset with a keen eye for identifying trends and insights.
- Excellent communication and presentation skills.
Preferred Skills:
- Experience working in a B2B sales environment.
- Familiarity with SQL or data modeling is a plus.
- Ability to work independently and manage multiple priorities.